Hello!
Freelance creative specialising in creative direction, photography
and videography.
Currently based in London, I work fluidly on projects remotely and face to face within teams. I strive to create eye-catching work that beats the doom scroll and sticks in people's minds.
Previous work includes:
adidas
Arsenal FC
Chelsea FC
Chelsea Football Club
Copa 90
Dr. Martens
JD Sports
Manchester United
Mundial Magazine
New Balance
Nike
Sports Direct
The Basement
The Face
Lets chat!
hello@sampembs.com.
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Nike Tech Fleece
Creative
Agency: BREAKS
Photography: Charlie Birch
Videography: Foolish Professionals
Nike and JD sought a campaign harnessing the mischievous energy of Tech Fleeces, employing non-traditional marketing tactics to generate social media buzz.
Collaborating with culture platform LinkUp TV and IMJUSTBAIT to leak a video of rapper MeekzManny outside a bingo hall, sparking intrigue. Creator Niko Omilana's took to his social media in outrage, claiming bingo as his territory and challenging MeekzManny to a bingo showdown. Creating online buzz from the two talents
loyal followings.
Bringing together MeekzManny, Niko, and 30 elderly participants, we created a bingo game which generated bizarre but captivating imagery. This allowed JD to own the moment, pointing all attention back to JD and Tech Fleece. Developing the creative and executing the leak strategy, I also oversaw content capture during the bingo production.