Working with Google Pixel, I served as the lead creative, generating ideas and guiding the team on various projects. We focused on connecting with young, culture-savvy individuals, using pop culture and fashion as our playgrounds.

‍

My role included creative direction, art direction, and capturing content on production days. A key part of my responsibilities was also guiding the talent selection process.

‍

The goal was to inspire young people to consider switching to Google Pixel by showcasing cool, influential people using the phone. Content on our channels also featured candid usage of the phone’s standout features.