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adidas / Newcastle United

Creative

More Info [ + ]
Credits:

Agency: Homeground

Announcing the return of adidas as the official kit sponsor for Newcastle United, a momentous occasion deserving of an equally grand announcement.

In partnership with the community-led fan group WOR Flags, we crafted the "HOWAY THE STRIPES" flag, dropped from Newcastle's iconic Tyne Bridge at sunrise, symbolising the arrival of a new dawn for the club.

Our city-wide activation included paint stencils, local newspaper ads, and captivating out-of-home moments.

As part of the creative team, I contributed to the concept development and ensured seamless content capture and asset delivery to PR outlets before 9am.

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Sam Pembs
Creative