adidas / Newcastle United
Creative
Agency: Homeground
Announcing the return of adidas as the official kit sponsor for Newcastle United, a momentous occasion deserving of an equally grand announcement.
In partnership with the community-led fan group WOR Flags, we crafted the "HOWAY THE STRIPES" flag, dropped from Newcastle's iconic Tyne Bridge at sunrise, symbolising the arrival of a new dawn for the club.
Our city-wide activation included paint stencils, local newspaper ads, and captivating out-of-home moments.
As part of the creative team, I contributed to the concept development and ensured seamless content capture and asset delivery to PR outlets before 9am.